PROJECT: Trabajo.io
ROLE: Brand Designer, UX Designer, UX Researcher
DURATION: Aug 2021(4 weeks)
The Problem
Project Vision
Trabajo.io is a career profiling platform that uses data from multiple tests and questionnaires to determine the best career path for a given user. Trabajo.io is designed for users between the ages of 16-60. The main focus for this project was to create a cohesive user experience that is easy to navigate and understand. This project consists of a mobile app with an accompanying dynamic website. Trabajo.io aims to provide in depth tests and reports that give the user an actionable plan toward a fulfilling career.
In the developed world, we are often told to “figure out” what we want to do with the rest of our lives in our mid teens. During this time, most of us don’t know our strengths and weaknesses because we haven’t experienced real life yet. This results in lower test scores in college and university, lowered performance at work and higher rates of depression and stress. The brain of someone in the flow state shows that passion fuels mastery. Trabajo is designed to help you discover who you are at your core and match you with a list of occupations that fit your most authentic self.
Kickoff
Asking a couple of key questions before starting a project is crucial to its success due because it allows the team to narrow our focus when conducting research. Keeping an open mind and allowing for new findings and questions to arise throughout the project is critical but in order to start we built a solid foundation using the following questions.
Initial Research
My initial research consisted of 10 participants. 5 participants were between the ages of 19-25, 3 just graduated highschool and 2 from college. The next 5 participants ranged from ages 45-60, 1 was a person with disabilities who was just laid off, 2 just retired and the other 2 where happy in their current position. My research concluded that persons with disabilities are rarely accounted for within other similar platforms. In addition, personal circumstances were not addressed as parameters within these platforms as well. Questions like “Are you willing to attend post secondary school in order to meet the requirements for a job?” a mother of 2 who currently works might not be able to attend school but is equally unhappy in her current position and is in need of occupations that match her core needs as well as her situational needs. Apart from addressing situational needs, I needed to improve the process and familiarity. For the process, I focused heavily on the main user flow as well as returning users.
Meet the Users
PRIMARY
Name: Brianna
Age: 24
Occupation: College Student
Brianna is in her final year of highschool and is searching for possible career paths. She is looking to enter a field that takes advantage of her natural strengths and allows her to build them on the job. In addition to her strengths, she would like to have a career that makes her spiritually fulfilled. She is looking for a career that she can excel in professionally and practically but also enjoys emotionally.
SECONDARY
Name: Joanne
Age: 54
Occupation: Unemployed mother of 3
Joan, a mother of 2, just lost her job of 25 years. She is looking to reenter the job market in a field that resonates with who she truly is. She is looking for an occupation that aligns with her skills, personality, strengths and background. The issue at hand is that she cannot go back to school; she needs to find a field that she can enter using her existing education, experience and skills.
SUPPLEMENTARY
Name: Kyle
Age: 16
Occupation: High School Graduate
Kyle is a new high school graduate and a person with a disability. He uses a wheelchair to get around. He has tried many career profiling websites but most of the results come up with jobs that require some level of physical labor. He needs to enter a field that allows him to be his most authentic self and by using a platform that takes his disability into account when providing possible occupations.
Competitive Analysis
I reviewed many of the direct competitors and discovered that the majority had interfaces that were not intuitive and straightforward. Many of the competitors had button placements that where unusual and sometimes hard to find. The accessibility within the site navigation and questionnaire questions where non-existent.
Confusing interface with unusual button placements
Loading screens that are text heavy
No accessibility considerations when it comes to sign up or site navigation/usage
Information Architecture
I constructed a basic sequential information architecture system before creating the wireframes and high fidelity mockups.
Wireflow
After creating paper wireframes of the desired user flow, I went ahead and created digital wireframes and then created a wireflow that felt natural and seamless. I decided to show the wireflow using the high-fidelity mockups to increase readability within the case study. The final mockup would include all of the tests and results but in order to show the main user flow, i cut the wireflow down to the Enneagram Test and left out the other 4 personality/aptitude tests.
Style Guide
Bee’s are the hardest working animal in the animal kingdom. They each have their own respective roles within the hive and report to a queen bee. This may sound familiar as most companies operate the same way. Like bees, we too are born with a respective role and it is our duty to discover, honor and pursue it relentlessly.
